Sarissa Rodriguez- Schwartz
In 2011, Sarissa embarked on a thrilling journey that would redefine the nightlife and hospitality landscape in Singapore. Her mission? To open what would later be recognized by Forbes as the Highest Grossing Nightclub in the world per square foot. This monumental achievement was not just about making history; it was about challenging limits and breaking barriers. The journey was tough, but the rewards were extraordinary, propelling her into a world where imagination knew no bounds.
Since that spectacular achievement, Sarissa has immersed herself in the exhilarating universe of conceptualizing, owning, and operating her own nightlife, hospitality, and F&B establishments. Her passion for innovation, her ability to listen to the heartbeat of the market, and her talent for creating and executing visionary concepts have become her signature. These ventures have seamlessly woven themselves into the very fabric of nightlife and hospitality, becoming iconic brands under the illustrious umbrella of SJS Group.
From the electric atmosphere of Bang Bang Nightclub to the unforgettable experience of LuLu's Lounge, the high-energy of Employees Only, the artisinal experience of Pasta Bar, and the beloved three outposts of the ever-popular Papi's Tacos, her portfolio continues to captivate and inspire. And there's no slowing down on this exhilarating journey. Recently, together with some of the industry’s highly regarded professionals, unveiled the much-awaited Paelet Cocktail Bar, a destination that promises to redefine the art of mixology.
Sarissa has earned the distinction of being prominently featured and profiled in a select group of distinguished publications, including but not limited to The Straits Times, Lifestyle Asia, Tatler, Forbes, and L'Officiel. These renowned media outlets have recognized her noteworthy accomplishments and influential presence within the Food & Beverage and Hospitality industry, further solidifying her position as a respected figure in the field.
A leader in the space and advocate for Women-Led Businesses, Sarissa regularly speaks on topics such as effective branding, marketing, Public relations, and Business Development at workshops such as Delegate's 'Women in Business " and the "Women in Sales" mentorship program. She also is a mentor at the Halogen Foundation and a panel speaker for the HSMAI Strategy Hotel Conference.
Every venture is an adventure for Sarissa, and she's driven by the thrill of pushing boundaries, the excitement of creating immersive experiences, and the joy of leaving an indelible mark on the world of nightlife and hospitality. Welcome to the SJS Group, where innovation meets passion, and the extraordinary becomes the norm.
As an accomplished branding and public relations professional, Sarissa consistently demonstrates a remarkable ability to closely monitor and analyze consumer behavior. Her extensive experience and expertise in these fields have honed her perceptive eye for consumer insights, enabling her to craft strategic and targeted campaigns that resonate effectively with the intended audience.
Additionally, as an AFPA Certified Nutrition & Wellness Consultant, Sarissa’s ability to provide information on nutrition needs and wellness plans for not only her current and future venues, but contributes greatly to SJS's consultancy arm in the travel, hotel, and wellness space.
Joshua Michael Schwartz
Co-Founder & Managing Director
Head of Concept Development, Culinary Direction & Operations
A true pioneer in the dynamic world of food and beverage, born and raised amidst the bustling streets of downtown New York City, Joshua's culinary odyssey spans over three decades.
From the heart of New York to Miami, he has been responsible for the success of some of the most legendary institutions that have etched themselves into the city's restaurant and nightlife lore. He has resurrected the illustrious Studio 54, introduced the super-exclusive Veruca Ultra lounge, launched the first high-volume cocktail bar, Pravda, operated the over-the-top mega nightclub, Float, and spearheaded the celebrity-studded restaurants Café Tabac and The Park. Additionally, he played a pivotal role in the opening of the Standard Hotel—just a glimpse of his portfolio.
But what sets Joshua apart is not just the venues he's opened; it's the legendary mentors he's collaborated with. Picture the likes of Keith McNally of Balthazar fame, Andre Balaz of The Standard Hotel, and Eric Goode of The Bowery Bar and the Maritime Hotel. Working alongside these luminaries in his early career was his ultimate learning experience, fueling his passion and igniting his creative fire.
Rooted in the culinary tradition, Joshua's journey began under the mentorship of his New York French-trained chef father, immersing him in the inner sanctums of the New York City's top kitchens. With unwavering dedication, he climbed every rung of the industry ladder, embracing every role in every facet of the business.
In 2011, Joshua ventured into Asia as the Director of Worldwide Operations for the Pangaea Group. His mission was to expand the brand's global footprint. In the vibrant heart of Singapore, he unveiled a western boutique nightclub, and the result was nothing short of spectacular. Pangaea skyrocketed to become the highest grossing nightclub per square foot in the world and he continued to lead the charge, spearheading the brand's growth in New Delhi and Manila before moving on to his next adventure in 2014, founding of his own company, SJS Group.
Joshua is an expert of conceptualization, coordination, and the art of unveiling international food and beverage destinations. He prides himself on elevating service and pushing the envelope of creative concepts. With several inspiring concepts already under his belt in Singapore, India, and the Philippines, Joshua has proven time and again his ability to adapt to local tastes while staying true to the essence of each project's original vision.
In the most recent chapter of his global career, Joshua founded SJS Group where he's brought to life a series of concepts. From the pulsating high-energy of Bang Bang Nightclub, the sophisticated allure of LuLu's Lounge, the super successful high-volume of Employees Only cocktail bar, and the artisanal expertise of Pasta Bar. He's brought traditional Mexican cuisine to Singapore with three sensational outposts of Papi's Tacos and the highly anticipated Paelet Cocktail Bar.
A trailblazer with a global vision, he's set to redefine the future of food and beverage, one concept at a time.
Joshua holds many accolades and certificates including Beefeater Gin Best Bartender in America 1998 and a Certification from the American Sommelier Association. Joshua prides himself on bringing 5-Star service and a sense of fun and exploration to all his projects.